The rapid and vast adoption of these technologies is changing how we find partners , how we access information from the news , and how we organize to demand political change. Who uses social media? When did the rise of social media start and what are the largest sites today?
Here we answer these and other key questions to understand social media use around the world. We begin with an outline of key trends and conclude with a perspective on the rate of adoption of social media relative to other modern communication technologies.
The first social media site to reach a million monthly active users was MySpace — it achieved this milestone around This is arguably the beginning of social media as we know it. In the interactive chart we plot monthly active users, by platform, since This chart shows that there are some large social media sites that have been around for ten or more years, such as Facebook, YouTube and Reddit; but other large sites are much newer. TikTok, for example, launched in September and by mid it had already reached half a billion users.
To put this in perspective: TikTok gained on average about 20 million new users per month over this period.
The data also shows rapid changes in the opposite direction. Once-dominant platforms have disappeared. In , Hi5, MySpace and Friendster were close competitors to Facebook, yet by they had virtually no share of the market. The case of MySpace is remarkable considering that in it temporarily surpassed Google as the most visited website in the US. Most of the social media platforms that survived the last decade have shifted significantly in what they offer users. With 2. YouTube, Instagram and WeChat follow, with more than a billion users.
Tumblr and TikTok come next, with over half a billion users. The bar chart here shows a ranking of the top social media platforms, year by year. You can drag the slider in this chart to see the ranking for other years. The aggregate numbers mask a great deal of heterogeneity across platforms — some social media sites are much more popular than others among specific population groups. In general, young people are more likely to use social media than older people.
But some platforms are much more popular among younger people. This is shown in this chart, where we plot the breakdown of social media use by age groups in the US. If they do, the age gradient would narrow. This chart shows the percentage of men and women who use different platforms in the US. The first billion was reached in The second billion in The third billion in The chart and table below show the number of global internet users per year since Profit from additional features with an Employee Account.
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